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Advancement Leader Q+A: Enhancing Alumni Engagement through Sophistication, Savvy, and Transparency
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Julie Sina, Associate Vice Chancellor, Alumni Affairs, and Chief Financial Officer, UCLA Foundation, shares her thoughts on engagement, technology, analytics, staffing, and more. This is the seventh post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways Digital engagement has power when it enhances in-person programming or traditional media avenues and it allows us to reach alumni who were previously ‘too far’ from campus to see themselves as active participants We need to be as sophisticated in our ability to recognize and track individual engagement across digital touchpoints New technologies...