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Five UCs Benefit from UCSF’s Clinical Trials Website Strategies
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by Leslie Yuan and Anirvan Chatterjee UCSF launched its new Clinical Trials website in late 2016 (see blog article). Developed by the Research Technology team in the Clinical & Translational Science Institute (CTSI), the site makes it easy for UCSF patients, doctors, and researchers to find, learn about, and engage with UCSF’s clinical trials across hundreds of different health conditions. The system features: A user-friendly search engine supporting incremental search and spell correction Dedicated landing pages for each health condition (e.g., epilepsy, liver cancer) An easy-to-digest web page for every trial, including its recruiting status, eligibility criteria, study description, and a way to learn more (e.g., WISDOM Study, PairedPLIE) Pages carefully hand-optimized for search engines – including URLs, page...