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Get Early Access to New Research: Mythbusting Enrollment Marketing
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Have you ever wondered what prospective teens are thinking when they receive and read — or ignore — your institution’s recruitment marketing? The third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix. In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. What information do they look for on digital, social, and offline channels? What worked (and when) to impact decisions on choosing where to apply and enroll? What...