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How West Virginia University uses Social Media To Reach Gen Z
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Tony Dobies, social media director at West Virginia University, joined the SMSS podcast to give a preview of his keynote at the upcoming Social Media Strategies Summit – Higher Education, in Boston, November 2-3. Tony’s presentation will explore how universities can use the latest social media trends to reach Gen Z, as well as how important video has become to WVU’s social media strategy. Here are some of the highlights from our conversation: #SMSSummit: You just recently hit the six year mark working at WVU. Can you tell us about that journey? TD: I did, which makes me feel super...