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IT and Marketing Collaborate to Redesign Education Abroad
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By Alison Spencer. By 2020, the UC Education Abroad Program (UCEAP) hopes to send 10,000 students on study abroad each year. To achieve this ambitious 82% increase in participation, UCEAP is trying to improve and simplify its processes, making it a lot easier for students to study abroad. With that goal in mind, UCEAP’s IT and marketing and communications teams are working together to redesign its website and student information system (SIS). Marketing Director Myla Edmond and IT Director Thomas Bunnell recognized that to be successful they needed open communication between their respective teams. “We started a conversation on how...