Free resources, tools, help, and information for CIOs to project managers. You’ll find what you need for a successful university IT project implementation.
mStoner Offers Free Webinar on Storytelling and Integrated Marketing
Posted on Written by
Are your readers at the heart of your institution’s story? Register for this free webinar Storytelling is imperative if you want to build an enduring brand for your college or university. The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns. The digital space allows storytellers to immerse audiences even more fully in...