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The New Book “Digital IT – 100 Q&As” Chapter IX Digital IT Branding Q&As
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A high-performing, high proactive, and high-innovative IT is the key success factor for the digital transformation of the business. However, the majority of IT organizations still get stuck at the lower level of maturity, being perceived as the support desk and cost center. Hence, to reinvent IT, IT branding needs to be part of IT transformation effort. Start with IT self-evaluation - take a critical look at IT, you shoud be honest with yourself about assessing the strengths and weaknesses of IT organization objectively, and spark the healthy debates on how to rebrand IT as the innovation hub and growth...