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Top Five Analytics to Review Every Day
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Google Analytics offers web teams a wealth of information, so much that it’s sometimes hard to know where to begin. Even experienced analytics users get lost in the data, treading down paths that look interesting, but don’t provide a lot of direction. That said, it’s a good idea to check your analytics regularly, even daily. Establishing a routine will help you get familiar with the system, spot anomalies, identify trends as they start to develop, and determine what you want to learn from your data. Here are five analytics measures to review on a daily basis: Audience Overview Whenever you...