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What is normal?
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Back in the year 2000 I used to work in Southampton, an internet start-up that was based in a converted ship store at a place called Shamrock Quay. From the train station I’d cycle the 15 or so minutes in all weathers, passed the docks, houses, industrial units, the football stadium, and scrubland. On this cycle I’d often pass advertising and billboards, but I was and still am very good at ignoring these – a waste for all the money organisations spend on advertising, it literally passes me by, a missed opportunity. One day, however, I did stop and take...
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