Long gone are the days when students waited for a university’s information packet to come to their doorstep. With the rise of the internet, everything is available online—from university websites to third-party ranking services to student-run review pages. Learning about the resources a school can offer you has never been easier.
To keep up with the average college student coming out of high school, universities are expected to keep up to date with social media trends: multiple Facebook pages, a Youtube channel, a Twitter feed, and maybe even a Pinterest board.
However, social media has not always been the most effective way to reach prospective students and engage with your current students. As Top Universities points out, it can be the least effective way of reaching out. For a different perspective, take a look at how social media is used incorrectly to engage with prospective students.
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