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Taking Care of Business
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By Dan White. An estimated 7.5 million small businesses in the United States face extinction because of the COVID-19 crisis that has forced them to shutter their operations. Many have minimal websites and e-commerce capabilities, or none at all, making it difficult to transition to online operations. But UC Santa Cruz students are hoping to keep local Santa Cruz businesses from that grim fate. They’re part of a unique nonprofit program called GetVirtual, which doubles as an online entrepreneurship course and a nonprofit consulting firm pairing students with local businesses that were thriving before the virus hit, but are now...