The Higher Ed technology landscape is rapidly changing from year to year, as vendors consolidate their products, companies go out of business, and new products enter the market. Needless to say, it can be difficult to keep tabs on every tech vendor and product that is available to your university. Thankfully, Eduventures released their annual Higher Ed Technology Landscape report last February. The report brings together tech vendors that serve Higher Ed and visually organizes them into 40 distinct market segments. If you’re looking for a snapshot of Higher Ed’s technology offerings available to your university, Eduventures’ landscape map could be very useful.
Technology is ubiquitous in nearly all facets of Higher Education, but for the sake of this report, Eduventures specifically focused on products that are involved in the student experience. Each of the 40 market segments identified by Eduventures fits into one of four overarching categories: enterprise IT, enrollment management, student success, and advancement. These give a visual representation of each segment of Higher Ed technology that follows the university student lifecycle.
The goal of Eduventures’ Higher Ed Technology Landscape is not only to provide a visual representation of what IT vendors serve Higher Ed but also to identify and present trends that emerge from the evolving marketplace. For example, the report states that there was increased competition in the Higher Ed IT market due to new competitors popping up and from existing vendors pushing into new segments of the market. On the other hand, some segments saw an increase in changes behind the scenes as vendors were bought out or merged with others. Learn more about the trends affecting the Higher Ed Technology Landscape with the full report.
Just as the Higher Ed technology vendor landscape changes, so too does Eduventures’ research methodology. According to their website, they’ve only included vendors that offer a stand-alone product that fits into one of their market segments. Eduventures gathered information about these vendors from various institutions, the vendors themselves, and from their main competitors, to determine which products they offer and what segments they fit into. Eduventures promises to evolve their research methods alongside the market to provide up-to-date maps of the Higher Ed Tech landscape each year.
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